James Beck - People & Culture Advisor

Hi, I'm James Beck

James comes to us with a remarkable background, combining 25 years of experience in the culinary field with the successful management of his own award-winning restaurants, Bistronomy and Taste Cornucopia, in Hawkes Bay. His journey through the realms of both chef and entrepreneur has provided him with unique insights into the business world, especially in understanding the intricacies and challenges of managing and motivating a team. 

Now as a People and Culture Advisor, James leverages his rich background to support and guide our clients. His approach is deeply influenced by his own experiences and the value he places on learning from every situation. As part of Grow HR, James looks forward to applying his insight to help other businesses thrive, ensuring their teams are well-supported and their cultural dynamics are strong.  

Beyond his role, James is looking forward to serving as a bridge connecting our clients to the rest of our highly talented team at Grow HR. Recognizing the different strengths within our team, he is eager to help our clients tap into the varied skills and perspectives that our team offers. 


My position at Grow HR:

People & Culture Advisor


I can help with:

Listening to and understanding your needs, and connecting you with the right people in the team


My industry experience includes:

Hospitality and leisure


My credentials include:

Successfully establishing two award-winning restaurants in Hawke's Bay

Email James

DDI: 021 882 838